A product and master of the true, traditional craft of ink, Don Ed Hardy, "The God Father of Modern Tattoos," is an American born, internationally recognized artist. A brilliant creative who developed the potential of tattooing as a legitimate, expressive art form and is primarily responsible for its global growth over the past fifty years. His unique aesthetic and innovative techniques are still being utilized by tattoo artists today.

With a catalog of over 2500 images, the Ed Hardy brand is a reflection of his life's work. It is our mission to honor his legacy by establishing something bigger than just him - more important than any one artist. A broader universe of products and experiences that empower creativity and self expression.